\ Adam Ü

Adam Ü

Where are you from, when did you begin skiing and telemarking, where do you ski most now?

I’m from Mill Valley, California. I started telemarking, having never alpine skied before, while at Colorado Rocky Mountain School in Carbondale, CO during the 95/96 season. After brief stints in Oregon and Whistler I’ve been based out of Mt. Baker, WA since 1999/2000.

What do you love about telemarking?

As DEVO said: “Freedom of Choice”! Telemark turns are fun. Parallel turns are fun. When the conditions and mood are right, there isn’t a better on-snow feeling than a solid tele turn. I also find tele gear to be a pretty efficient way to shuffle around in the mountains. Sure, AT gear is lighter and alpine gear is more stable but you can’t make tele turns on either.

What do you like about our bindings?

I’m a huge fan of the walk mode, the flex and control - the overall “feel”, the ability to step-in. They also have yet to experience snow build-up under foot, which has been a major factor with every other tele binding I’ve ever used. It’s a bonus that they’re made in the USA!

What do you like to do for fun when you’re not skiing?

I love to surf. I tolerate mountain biking. Hiking around the mountains with my gal and my dog and spending time on the water (river, lake, ocean – doesn’t matter). I’m pretty stoked on the new band I started with some Baker friends – the Season Passholes!

Adam U
Adam U
Adam U

Accomplishments, awards, and sponsors

I used to race on the World Cup Tele circuit and compete on the USTSA Freesking circuit but wasn’t very successful at either. I did manage to get 2nd place in the tele category at the Mt. Baker Hemispheres Freeride contest in 2000, and I got 3rd and 2nd, respectively, in the tele category at the Couloir Extreme race in Whistler/Blackcomb in 1999 and 2000.

Since “retiring” from competitive skiing and switching focus to ski media production, I have amassed 40+ covers (including seven in the 17/18 publishing season) and well over a hundred editorial photos and articles in print all over the world. I had an interview with Powder magazine and a profile in Freeskier last season. I also had my first ski photo (photo I took) published last season.


Other Sponsors

Backcountry Access
Spacecraft Collective
LEKI poles and gloves
SAXX underwear
Quiver Killer binding inserts
Lib Tech Ski
Dissent Labs
Crispi boots
Zeal Optics
One Ball Jay wax and tuning accessories